Based in Lathrop, CA. Serving businesses across Northern California.
The Central Valley Local Business Digital Readiness Checklist
Score your website, Google presence, advertising, content, CRM, and lead follow-up with a practical checklist for Central Valley local businesses.
Offer clarity and mobile website experience
Review whether customers can understand the service, location, and next step quickly, then test the most important pages, forms, calls, and navigation on a phone.
Trust and local presence
Check that business information is accurate, the Google Business Profile reflects the business today, and the website uses verifiable trust signals and authentic visuals.
Search and measurement foundations
Confirm that important pages have a clear purpose, search engines can discover them, and useful customer actions are measured through appropriate analytics.
Advertising and content readiness
Make sure campaigns have a specific audience, offer, destination, source of useful creative, and a review process based on inquiries and lead quality.
Lead handling and connected systems
Give every inquiry an owner and next action, then use CRM structure, reminders, and practical automation to support consistent follow-up.
Download the printable scorecard
Use the one-page scorecard to rate all 30 checks from zero to two and choose the weakest section as the first improvement priority.
Downloadable resources
Serving Northern California businesses
Markivia works with local businesses in Lathrop, Manteca, Tracy, Stockton, Modesto, and across Northern California.